The first moves of Apple in the context ofArtificial intelligence they are finally revealing themselves.
In a report of Bloombergin fact, the prestigious site spoke of internal tests in the Cupertino company to test new generative AI features regarding Xcode. Apple would also delve into this technology in other contexts such as search Spotlight and creation automatic playlist are Apple Music as well as the application on Keynote.
This move joins the recent launch of the machine learning framework MLX, capable of simplifying the training of AI models on Apple silicon chips. Added to this is an image editing system known as MGIE and a named animation system Keyframer. And all this could represent only a small part of the projects of this technological giant.
With Spotlight and Xcode Apple is making progress in the context of Artificial Intelligence
Compared to what Microsoft is doing, Apple seems more cautious about integrating AI. Despite this, these moves appear to be a clear signal: Steve Jobs’ company also wants to carve out an important role for itself and fill the gap with the other big names. Statements from Apple’s CEO Tim Cookalthough more conservative than the competition, sound like an important signal for investors to do so.
According to the CEO, in fact, between now and the end of the year there will be enormous innovations regarding the company and the integration of AI. In fact, what has been presented to date represents only a small “appetizer” of what Apple could present soon.
Similarly to Copilot Of Microsoft e CodeWhisperer Of Amazonthe programming tool Apple is working on, should apply a Large Language Model (LLM) to predict and complete strings of code automatically. For Apple, beyond the controversies related to DMA and the various European regulations, this 2024 could prove to be a very interesting vintage.