During a conference and an interview, the WhatsApp staff communicated the main details of the new cloud based APIs made available by messaging for companies, large and small, around the world, to improve interactions with customers.
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In the past few hours, WhatsApp has worked hard to improve the status updates, but has not neglected the attention also for business accounts, which, today, received another substantial support.
During the conference “Conversations Business Messaging” Mark Zuckerberg, CEO of Meta, the parent company of green messaging, announced the launch of a series of innovations, later detailed in greater detail by VP Business Messaging, Matt Idema, during a telephone conversation, held live by Menlo Park, with the editorial staff of the Asian portal IndianExpress. Specifically, the executive in charge of the business division of WA recalled how every week over a billion users of the platform connect with companies through their corporate accounts.
Until recently, WhatsApp made complex APIs available to companies, which entailed costs, since an employee was required to implement them, and to host and maintain the software for companies: all constituted a barrier that only large companies could cope with. From today, however, the WhatsApp Cloud API has been made available free of charge to all companies, of any size, all over the world.
The latter eliminate server management costs and immediately give access to new features: companies will be able to “focus on creating the tools and services they want to provide to customers” whereas WhatsApp will be able to eliminate “installation, maintenance and hosting of the API “,
For the occasion, Idema anticipated that soon companies, responding to the same needs revealed, will be able to use the same company Whatsapp number on a maximum of 10 devices, and will be able to create customized vanity urls to use, on Facebook and Instagram. , for click-to-chat ads on WhatsApp. However, it was reiterated, it will be optional features, paid offers (as part of the future WhatsApp Premium subscription plan).